![]() Sun Joo (Grace) Ahn has observed these behavioral changes first hand. A guest views Prabal Gurung's Samsung Gear 360 photographs on the Samsung Gear VR at Soho Beach House on Novemin Miami Beach, Florida. Though changes are often small, Bailenson adds, studies repeatedly show that virtual reality experiences can impact thoughts and behaviors in the real world. Related: 11 Surprising Predictions From the Top Names in Science Across dozens of studies, a pattern emerges in that VR tends to be a more effective tool than other media and role-playing techniques,” Jeremy Bailenson, founding director of Stanford University’s Virtual Human Interaction Lab, says via email. “We have spent the past fifteen years designing experiments to test the efficacy of VR to teach empathy.
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